Founded in 2018, Laey Baitong quickly became a trusted name for fresh and safe agricultural products. After facing governance challenges, the brand was acquired by HelpAge Cambodia in 2023 to transform it into a sustainable social enterprise.

Mission

To champion locally sourced and safe products, fostering well-being and enhancing quality of life through bridging commercial and social activities for people of all ages.

Vision

Older people can lead dignified, healthy, and secure lives.

Core Values

Customer satisfaction
Ownership and accountability
Innovation and simplification
High standards in food safety
Caring purpose and social orientation

Our Work

Retail Organic Shops: Providing consumers with fresh, safe, and high-quality agricultural products.
Distribution Channels: Supporting local farmers through wholesale and B2B partnerships with restaurants, hotels, and food businesses.
Community Empowerment: Engaging older people’s associations (OPAs) and smallholder farmers in Battambang to become suppliers through home gardening and net-house production.
Future Ventures: Exploring opportunities in restaurants and co-working spaces to expand social and economic impact.

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Founded in 2018, Laey Baitong quickly became a trusted name for fresh and safe agricultural products. After facing governance challenges, the brand was acquired by HelpAge Cambodia in 2023 to transform it into a sustainable social enterprise.

Mission

Vision

Core Values

Our Work

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